Elements 8 is named after the 8 key elements necessary for luxury
rum production:
– Terroir
– Cane
– Water
– Fermentation
– Distillation
– Tropical Ageing
– Blending
– Filtration
• Elements 8 stretches the craftsmanship of rum to its widest level
• Contemporary packaged and ultra smooth, harmoniously balanced rums
Launched in 2006 at the London Bar Show and St Lucia Rum Festival
Brand available in UK (Selfridges, Harvey Nichols, Wine Rack), 300+ UK bars Nobu,
Zuma etc) . Export availability in Spain, Dubai, Germany, Canada, Italy, France,
Germany, Australia, Scandinavia, Poland and home market of St Lucia and Caribbean Region
Brand Overview
– Super-premium rums that far surpass the quality, purity, and smoothness of conventional
rum brands
– Individual character, taste & flavour due to complex and unique production techniques
– The result of 8 individual elements being in perfect balance & harmony with one another
• Focuses on craftsmanship
• Avoids overplaying on provenance & age statement
– Cutting edge, high end and most contemporary packaging
– Heritage with a contemporary face
• Made by the oldest distillery in St. Lucia.
• 120 Years of rum making passion, experience, history
Unique Selling Points
Achieving Harmonious Balance
• Made with premium molasses obtained from hand selected & hand harvested Guyanese top grade
sugar cane
• Fermented, distilled, aged & blended in St. Lucia, by St. Lucia Distillers (oldest distillery)
• Made with pristine rainforest water naturally filtered through volcanic rock formations
• Only rum to be batch & chill fermented using 3 unique strains of yeast
• Only rum to be distilled using 3 separate distillation methods - Pot, Column, & Bourbon Pot stills
• First and only super premium, all natural spiced rum available
Tasting Notes Platinum 4 Years:
Full bodied with a long, exceptionally soft & mellow finish
Fresh clean nose with hints of butterscotch, boiled sweets & citrus
Complex & balanced palate with butterscotch, coconut, fresh clean raisin & fruit
Nose of apple, fresh pineapple and a hint of sultana.
The palate is ripe and balanced well between sweet and smooth (banana milkshake),
dry (nut) and zesty (lime) with a rich finish hinting at molasses and coconut milk –Dave Broom
Tasting Notes Gold 6 Years:
Full bodied, complex and balanced with exceptionally long finish
Rounded complex nose of honeyed fruit, raisin, prunes and hints of spice with well integrated
toasty oak aromas
Palate of honeyed raisin fruit, dried apricot, spices and hints of dark chocolate with a soft
velvety texture
Gorgeous, complex nose with toffee, vanilla, butterscotch and chocolate all jostling for
position. Big, well rounded mouth filled with flavour as promised by the nose. Good
backing of bourbon oak. Complexity added from notes of ginger bread, citrus and more
vanilla. Rich, full finish. Gorgeous golden rum fully deserving gold - 2007 IWSC Judging
Panel
Tasting Notes Spiced 3 Years:
Full bodied, complex and balanced with every spice clearly distinguishable
Rounded complex nose of honey, clove and chocolate, cut with sweet citrus
Hugely spiced palate with every spice clearly distinguishable
A nose of orange zest, clove, aniseed & warm ginger cake/fruitcake. A mellow, lightly spiced
orange and ginger led palate which retains a fruitcake-like quality with honey & vanilla
balancing cinnamon & clove. Pleasantly spicy warmth through the long finish perhaps
reminds you of the 40% strength which is so easily overlooked on the soft palate. 5 *’s –
Simon Difford, Class Magazine
